SEO LINK BUILDING
It is a process of getting external websites and webpages to link to your site or a page you might have created on your site. It is one of the many tactics used in search engine optimization.
v Importance of Link Building
The primary importance of link building is that it is still a major factor on how Google will rank your website and your web pages. In 2013 the emphasis was on the quality. According to Google, website admin can improve the rank of their websites by increasing the number of high-quality sites that linked to them.
TYPICAL AND VALID LINK BUILDING STRATEGIES
v Get your customers to get linked to you
If you have partners or clients that you work with regularly, and they love the brand of your website, you can use this to your advantage by sending out some partnership badges - graphic icons that are linked back to your site. Alternatively, you can also ask them if a simple link will be great, with the right anchor text, which can also be on their website for you. Just as companies get some customers putting on t-shirts with your business name on it, link building is the best way to accomplish the same feat on the web.
v Build a company blog. Make it a more valuable, well informative and entertaining resource on it.
This content and link building strategy is quite important and more valuable that it is one of the few strategies recommended personally by the Google engineers. Blogs have the utmost ability to contribute good and fresh material on a regular basis, participation in conversations across the websites, and they earn listings and more links from any other blogs, which include ''blogrolls and blog directories''.
v Creation Of Contents That Inspires Viral Sharing And Natural Linking
In the SEO world, this is called "link bait." This high quality and engaging, which are editorials earned votes are much more invaluable to the building trust, authority, and their rankings potential
v Be Newsworthy.
The focus of the press, bloggers and media houses is an effective, time-honored way to earn more links. Sometimes this is quite simple as you will be giving away some items out for free such as free e-books, releasing a great new product, or stating something controversial.
LINK BUILDING IN THE PAST YEAR
v Check Your Back Links More Often
It is quite important because back links, while important and crucial, could also be flagged as unnatural links if they showed on any of the named below characteristics. These are:
Pages with any irrelevant titles
Pages with hundreds of external links and few contents
Pages with old cache dates
Domains with little or few traffic
Links that are Broken
Navigation of Sites
Availability of Crawl and some code validation
SEO Spy, part of SEO Power Suite unit, is one such tool that provides both paid and free instruments to analyze your backlinks.
If your competitors are much more active in using social media, and they also produce more viral content, then you have to start a social media campaigns, launch contests, do arguably everything you can do to grab more tweets and likes.